IMPORTANCE OF CONSUMER REVIEWS IN TOURISM

Technology has made any information needed by consumers easily available. This enables them to discover, research and ultimately purchase products or services. Consumers of products and services demand information not only from the manufactures and providers but also from their fellow consumers. Feedback of people who have used a product or a service is very important to someone interested in making a purchase of the same. This is where reviews come in. According to European commission study, 82% of respondents read consumer reviews before shopping.

WHEN IS THE BEST TIME TO VISIT KENYA FOR SAFARI

Many factors will determine the time that a person chooses to visits Kenya for holiday or safari. When planning to come to Kenya, it’s important to have an idea of what to expect during the period you will be traveling. The tourism season in Kenya is roughly divided into 3 categories. These are..